Overview
Strategic Communication Planning:
Develop and implement comprehensive communication strategies and plans aligning with the organization’s overall goals.
Content Creation & Management:
Craft and edit compelling content, including press releases, website content, social media posts, and internal communications.
Develop and manage various communication channels (e.g., social media, email, intranet).
Public Relations & Media Relations:
Build and maintain strong relationships with media outlets and influencers.
Manage media inquiries and develop proactive PR strategies.
Represent the organization at media events and other public appearances.
Crisis Communication:
Develop and execute crisis communication plans to mitigate potential reputational damage.
Stakeholder Engagement:
Identify and engage with key internal and external stakeholders, such as employees, clients, partners, and the community.
Performance Measurement & Analysis:
Track and analyze the effectiveness of communication campaigns and initiatives.
Use data and analytics to inform communication strategies.
Team Leadership:
Oversee and mentor a team of communications professionals (if applicable).
Internal Communications:
Design and implement internal communication strategies to ensure employees are informed and engaged.
Key Skills:
Excellent Communication Skills: Strong written and verbal communication skills are essential for crafting compelling messages and communicating effectively with diverse audiences.
Strategic Thinking: Ability to develop and implement strategic communication plans that align with organizational goals.
Project Management: Strong project management skills to effectively manage communication campaigns and projects.
Media Relations: Experience in building and maintaining relationships with media outlets.
Social Media Expertise: Familiarity with various social media platforms and digital marketing channels.
