Overview
JOB ROLE: Marketing Manager
INDUSTRY: FMCG
LOCATION: LAGOS (FESTAC)
SALARY: 350 – 400K
Job Summary:
A leading FMCG company in Lagos, dedicated to providing high-quality products and services to our customers is seeking a creative and result-driven Marketing Manager who will be responsible for creating marketing campaigns that drive business results for our target audiences. You will take a data-driven approach, using multiple channels to increase brand awareness, increase market share, and achieve sales targets. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to execute integrated marketing campaigns. The ideal candidate will be one who is committed to innovation, excellence and growth
Key Responsibilities:
· Monitoring the sales performance of the store and strategizing efficient techniques to sell goods and services to customers.
· Handle the budget and resource allocation for the project plans and ensure that the outputs meet quality standards and deadlines.
· Marketing Strategy and Execution: Develop and implement comprehensive marketing plans to increase revenue, market share, and brand awareness.
· Work with Category Managers to develop pricing strategies based on competitors’ prices, customer willingness to pay, and company cost structures.
· Conduct market research to identify potential opportunities for growth in existing and new markets.
· Drive traffic and sales through effective local store marketing initiatives, including print, digital, social media, in-store events, and grassroots marketing.
· Design advertising campaigns that create brand awareness, generate leads, and promote sales.
· Create an effective store environment that attracts customers with visual appeal, comfort, and convenience.
· Meet with store managers to discuss performance metrics and identify problem areas.
· Analyze data to identify opportunities for increasing store traffic and sales.
· Team Leadership and Development: Lead and mentor a team of marketing professionals, providing guidance and support to facilitate their professional growth and development.
· Foster a culture of accountability, integrity, and continuous improvement within the marketing department.
· Conduct performance evaluations and provide feedback to team members to ensure high performance standards are met.
· Reporting and Communication: Prepare clear and concise marketing reports detailing performance metrics, strategies, and action plans.
· Present marketing strategies and performance reports to senior management.
· Compliance and Regulatory Oversight: Ensure marketing strategies and campaigns comply with relevant laws, regulations, and industry standards. Collaborate with legal and compliance teams to address regulatory inquiries and audits as necessary.
· Implement policies and procedures to ensure adherence to regulatory requirements and industry best practices.
Qualifications and Requirements:
· A Bachelor’s degree in Marketing, Business Administration, or related field.
· A master’s degree or professional certification will be an added advantage.
Minimum of 5 years of experience in marketing management, with at least 2 years in a leadership role.
· Strong understanding of marketing strategies, market research techniques, and budget management.
· Proven experience in developing sales and marketing strategies and making sales presentations.
Experience in FMCG industry is required
Applicants must reside around Festac and its environs.
Qualified and interested candidates should forward their CVs to castelhrjobs@gmail.com and copy resume@casteljobs.ng
Only qualified candidates will be contacted.
