Social Media Marketing Executive

Overview

JOB TITLE – Social Media Marketing Executive

LOCATION: Lagos

INDUSTRY : Oil and Gas

JOB SUMMARY
Our client, an Oil and Gas company seeks a highly skilled Social Media Marketing Officer to oversee and manage multiple brands across various industries. The ideal candidate must be well- versed in social media strategy, content creation, audience engagement, and performance analysis. This role requires a proactive individual with a strong understanding of marketing communications, brand positioning, and digital trends.
The selected candidate will be responsible for driving brand awareness, audience growth, and engagement across multiple social media platforms while ensuring consistency in messaging and brand identity.The person should be an excellent team player, capable of collaborating with cross-functional teams and contributing to both collective and individual success.

KEY RESPONSIBILITIES
Social Media Strategy & Management
• Develop, implement, and manage comprehensive social media strategies for multiple brands.
• Create engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage content calendars, ensuring timely and consistent posting aligned with each brand’s goals.
• Monitor and respond to comments, messages, and community interactions in a professional manner.
Content Creation & Branding
• Develop creative, brand-aligned visual and written content in collaboration with graphic designers and content teams.
• Ensure all social media content aligns with brand tone, voice, and marketing objectives.
• Write compelling captions, articles, and marketing copy for campaigns and promotions.
Marketing Communication & Campaign Management
• Plan and execute social media marketing campaigns, ensuring alignment with broader marketing strategies.
• Work closely with the marketing team to support digital advertising and promotional campaigns.
• Monitor social media trends and competitors, identifying opportunities for brand differentiation.
Analytics, Reporting & Optimisation
• Track key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower

REQUIRED SKILLS & QUALIFICATIONS
• Bachelor’s degree in marketing, communications, digital media, or a related field.
• Minimum of 3 years of experience in social media management, digital marketing, or a similar role.
• Proven ability to manage multiple brands and work across diverse industries.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent content writing and copywriting skills.
• Basic understanding of graphic design tools (e.g., Canva, Adobe Suite) and video editing is a plus.
• Experience with social media analytics tools (Meta Business Suite, Hootsuite, etc.).
• Knowledge of paid social media advertising (Facebook Ads, LinkedIn Ads, etc.).

To apply, kindly send CVs to praise.okanlawon@globalprofilers.com using the job title as the subject of the mail.