Overview

Client Information
The client’s esteemed AEC professionals collaborate closely with design and construction teams to successfully deliver projects in diverse markets, including Transportation, Aviation, Commercial, Residential, Education, Healthcare, Science and Technology, Water and Wastewater, Resiliency, and Energy. Their extensive portfolio spans public work projects from small capital improvements to multi-billion-dollar megaprojects, as well as private sector construction, covering new builds and renovations of low-, mid-, and high-rise buildings.

Job Description
• Social Media Strategy: Develop and implement a strategy for LinkedIn, Facebook, Instagram, and Twitter tailored to our industry.
• Content Creation: Create and curate engaging content like graphics, articles, social media content, and blog posts.
• Campaigns: Execute targeted campaigns to increase brand awareness and grow our follower base.
• Monitoring: Stay updated on industry news and trends to inform our content strategy.
• Team Collaboration: Work with the marketing team to align social media efforts with overall marketing goals.
• Performance Analysis: Regularly analyze social media metrics and optimize strategies based on the results.
• Trend Awareness: Keep up with the latest social media trends and best practices.
• LinkedIn Posts for President: Write insightful LinkedIn posts showcasing our President’s expertise.
• Virtual Book Club: Organize and manage a virtual book club for the company president.
• Email Marketing & Outreach: Assist with email marketing campaigns and client outreach.
• Website Maintenance: Help maintain and update our company website.
• Marketing Materials: Assist in designing and writing marketing collateral like brochures and sell sheets.

 

Must Haves
• Experience in social media management, ideally in construction or related fields.
• Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content tailored to different audiences.
• Strong understanding of social media platforms, algorithms, and best practices
• Working knowledge of graphic design software (e.g., Canva, Adobe Creative Suite)
• Experience with WordPress
• Analytical mindset with a focus on data-driven decision-making and continuous improvement.
• Passion for the construction industry and a desire to stay informed about industry trends
and developments.

 

Nice to Haves
• Knowledge of email marketing tools such as Mailchimp is a plus
• Knowledge of SEO principles and practices is a plus.

Home Office Requirements
Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 5 Mbps to 15 Mbps
· Up to date computer system with a minimum of Windows 8 or Mac OS X
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

 

Please send your CV/Resume to kerstin@virtualcoworker.com

Only applicants meeting the strict criteria above will be contacted.