Digital Marketing & Community Manager for a Boutique Advisory Firm in Australia (Home Based Part Time)

Overview

Client InformationThe Company is a boutique advisory firm based in Sydney. They are engaged by businesses to prepare and launch them into the USA, and they have clients in Australia and the UK.

Job Description
Digital Strategy:
• Devise and rollout digital marketing strategies to launch and gain paid subscribers to the company an innovative learning platform for business leaders.
• Keep abreast of industry shifts, new technologies, and digital marketing platform evolutions, specifically generative AI.

Campaign Management:
• Develop, launch, and refine digital marketing campaigns across various channels, including social media (LinkedIn and X), email, and working with the team, provide content marketing for our regular business newsletter.
• Monitor and evaluate campaign outcomes, making data-led tweaks to bolster ongoing success.

Content Creation:
• Develop a calendar and implement content of enticing and persuasive content across digital channels, ensuring it resonates with our brand’s tone and message.
• Working with the CEO, design a “follow the sun” strategy to target specific markets and potential subscribers.

SEO and SEM:
• Formulate and execute SEO strategies to boost our website’s visibility and search rankings.
• Manage and hone SEM campaigns to attract targeted traffic and drive conversions into paid subscriptions.

Analytics and Reporting:
• Utilize analytics tools to track and report on vital performance indicators, offering insights and strategies for enhancement.
• Generate regular reports to highlight the impact of digital marketing efforts on achieving business goals.

 

Must Haves
• Bachelor’s degree in Marketing, Business, or a related field is highly regarded.
• At least five years of experience in digital marketing.
• Experience in developing launch marketing materials and engagement strategies to build an active community.
• Experience with online learning platform for business associations, universities, and accelerators would be highly regarded.
• Proficiency in marketing automation tools, LearnWorlds platform, WordPress and Hubspot.

Home Office Requirements
Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 5 Mbps to 15 Mbps
· Up to date computer system with a minimum of Windows 8 or Mac OS X
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.