SEO Specialist for a Full-Service Marketing Management Firm in Australia (Home Based Part Time)

Overview

Client Information
A full-service marketing management firm based in Australia dedicated to simplifying marketing for startups and SMEs. Founded in 2020, the firm offers comprehensive marketing solutions driven by a team of experienced professionals committed to building long-term relationships and delivering unparalleled results. With over 180 successful projects across 20+ industries, they strive to make quality marketing accessible and affordable for all businesses.

Job Description
Key Responsibilities:

• SEO Optimisation: Enhance client websites through on-page and off-page SEO optimisation to improve search engine rankings.

• Technical SEO: Implement and manage technical SEO aspects, including site architecture, page speed optimisation and mobile responsiveness and appropriate schema markup.

• SEO Strategy: Develop and execute up-to-date SEO strategies aligned with the latest trends and best practices.

• Audit and Review: Conduct regular SEO audits to identify areas for improvement and develop actionable plans to address them.

• Proactive Planning: Stay ahead of industry changes by continuously reviewing and updating SEO strategies to maintain competitive advantage.

• Reporting and Analysis: Monitor, analyse and report on SEO performance, providing insights and recommendations for ongoing improvements.

• Collaboration: Work closely with clients and internal teams to ensure SEO strategies align with overall marketing goals and objectives.

• Content Optimisation: Guide content creation efforts to ensure alignment with SEO best practices, including keyword research and implementation.

 

Job Duties:

• Conduct keyword research to identify opportunities for content optimisation.

• Perform technical SEO audits and implement recommendations.

• Develop and maintain SEO strategies tailored to each client’s needs.

• Monitor website analytics and campaign performance, adjusting strategies as needed.

• Provide detailed reports on SEO performance and effectiveness. Stay informed about the latest SEO trends, tools, and best practices.

• Collaborate with the marketing and content teams to ensure cohesive strategy implementation.

• Communicate with clients to understand their needs and provide regular updates on progress and results.

 

Must Haves
• SEO Expertise: Proven ability to drive SEO success for both new and existing websites, ensuring effective strategies are implemented from the ground up and maintained over time.
• Experience: A minimum of 3+ years in a dedicated SEO role, with a track record of successful projects.
• SEO Tools Proficiency: Familiarity with key SEO tools such as SEMRush, Google Search Console and Schema Markup.
• Technical Acumen: Strong technical SEO skills, including knowledge of site architecture, page speed optimisation and mobile responsiveness.
• Analytical Skills: Ability to analyse performance data, generate insights and adjust strategies to improve results.
• Strategic Thinking: Capable of developing and executing comprehensive SEO strategies tailored to client needs.
• Reporting Skills: Experience with reporting through Lookerstudio, integrated with SEO tools, Google Search Console and Google Analytics to provide comprehensive performance insights.

Nice to Haves
• Google Certification: Preferably Google qualified, demonstrating a deep understanding of Google’s best practices and guidelines but not necessary depending on experience.
• Proactive Approach: Demonstrated ability to conduct audits, review strategies and develop actionable plans for continuous improvement.
• Website Security and Maintenance: Knowledge and experience in maintaining and securing websites across various platforms, including WordPress, Wix and Shopify.

Home Office Requirements
Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam
· Stable internet connection of at least 5 Mbps to 15 Mbps
· Up to date computer system with a minimum of Windows 8 or Mac OS X
· Quiet room with no distractions or background noises
· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Please send your CV/Resume to kerstin@virtualcoworker.com                                                                                                                      Only applicants meeting the strict criteria above will be contacted.